Build a brand that feels like you
No gimmicks & no trends. Just honest support to help you connect with the right people.
A bit about me...
I’m Cheryl — a branding consultant who helps small, service-based business owners feel confident about how they show up, both online and in person.
I’m not an influencer, and I’m definitely not here to sell you a lifestyle. What I am here to do is help you build a brand that feels real — one that reflects who you are, what you care about, and why your clients love working with you.
My approach is simple: no jargon, no pressure, just honest, practical guidance to help you connect with the right people and grow your business with clarity and confidence.
You’re not a big brand — and that’s your superpower.
You’re proud of what you’ve built, but your branding doesn’t always feel like you. Maybe your logo’s fine, but your message isn’t landing. Or your social posts don’t reflect how good your business really is. You’ve grown since you started, but your brand hasn’t quite caught up.
I work with small, service-based businesses such as salons, spas, studios and shops who want to connect with the right clients and build something that lasts.
After years of helping small businesses find their voice online, I’ve learnt that great branding isn’t about trends. It’s about connection.
Let’s clear a few things up — what I actually do, and what I don’t.
What I Do
Help you get clear on who you’re really talking to (and how to attract them).
Guide you in shaping your message so it sounds like you.
Help you refine your visuals and online presence so everything feels joined-up.
Show you how to build consistency and confidence in your brand day-to-day.
What I Don’t
I don’t design logos or websites from scratch.
I don’t write your posts or manage your socials for you.
I don’t use buzzwords or waffle — everything we do is practical and easy to follow.
I don’t leave you hanging once we’re done — you’ll always know what to do next.
How We’ll Work Together
Every brand is different — but my process keeps things practical, calm and clear.
We Start with a Chat
A relaxed, friendly chat about your goals, your business and what’s not feeling right.
We Find the Clarity
We’ll uncover what makes your brand special and how to express it clearly.
We Make It Click
Together, we’ll align your visuals, message and tone so your brand finally feels cohesive.
You Move Forward with Confidence
You’ll leave with a clear plan and practical steps to keep your brand consistent every day.
💭 Still have questions? You can read my FAQ here.
You don’t have to figure it all out alone — I can help you get there.